Dialects, Diversity and Keyword Research
Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.
View ArticleBye-bye, Crawler: Blocking the Parasites
Why not all spiders are created equal -- and what you can (and should) do about quite a few of them.
View ArticleAre all Results on Search Engines Equal? A Surprising Journey Within the...
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs...
View ArticleWassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit...
However, this year the Black Hat / White Hat Unconference will be held in honour (spelt the English way) of Jaamit Durrani, who died in a tragic accident in November 2010. Basic Analytics with John...
View ArticlePanda: The Aftermath - #SESNY Round Table Discussion
Check your basic English language skills, if you're trying to fix up. Some of the basic advice he gave: Google's recent Panda algorithm update affected many Web sites. History is repeating itself again.
View ArticleHow Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.
View Article4 International SEM Tips to Bolster Your Global Agenda
Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language,...
View ArticleStudy Looks at Searcher Verbosity, Ask "Wins"
A new study looked at how verbose searchers were on the different search sites, and Ask.com showed as having the most wordy search queries. The shortest searches were happening on AOL. Yahoo and Bing...
View ArticleTop 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you...
View ArticleHow To Use HTML Meta Tags
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to...
View ArticlePercollate: Making Sense of Social Influence Scores [Review]
Despite some rough edges, Percollate (part social media monitoring tool, part meta-search for social scores) has value for any product manager, link builder or marketeer who needs to engage with key...
View ArticleGoogle Searches Surge After Knowledge Graph Launch
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in...
View ArticleMobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making consistent phone calls and even widgets,...
View ArticleGoogle Easter Egg: Search “Conway’s Game of Life”
A new Easter egg has been discovered on Google. Users who search for “Conway’s Game of Life” (minus the quotes) will see a cellular automata “game” invented by mathematician John Conway. But you’re...
View ArticleGoogle Rich Snippets Testing Tool Gets New Name, Design, Languages
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how...
View ArticleYouTube Launches Ads Leaderboard, Dancing Babies Claim Top Spot
In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively. The list also shows why...
View ArticleWhat is 'Pure Spam'? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can...
View ArticleGoogle AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison
With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of...
View Article12 Questions to Separate Social Media Experts From Pretenders
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to...
View ArticleGoogle Places for Business vs. Google+ Local
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and it's...
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